Session Summary

Session Number:402
Session ID:S1278
Session Title:Competitive Advantage Revisited
Short Title:Competitive Advantage
Session Type:Division Paper
Hotel:Hyatt West
Floor:LL2
Room:Regency Ball A(S)
Time:Tuesday, August 10, 1999 2:00 PM - 3:20 PM

Sponsors

BPS  (Ming-Jer Chen)BPS99@wharton.upenn.edu (215) 898-0018 

General People

Chair Ma, Hao  Bryant College hma@bryant.edu 401-232-6327 
Discussant Collis, David J. Harvard U.    

Submissions

Arriving at a strategic theory of the firm 
 Phelan, Steven E. U. of Texas, Dallas sphelan@utdallas.edu 972-883-2754 
 Lewin, Peter  U. of Texas, Dallas plewin@utdallas.edu 972-883-2729 
 Several authors have characterized their work as “moving towards” a strategic theory of the firm (Rumelt, 1984). The authors of this paper argue that it is time to start “arriving” at a strategic theory of the firm because a theory of the firm necessarily underlies every decision to enter a new line of business or outsource a function. Existing strategic theories of the firm are contrasted with economic theories of the firm and are found to be weak in explaining the existence of the firm while strong in their understanding of value creation and the location of firm boundaries. It is concluded that firms exist for a variety of reasons but corporations have grown to dominate the business landscape because of their superior ability to create, and protect, value for their owners.
 Keywords: theory of the firm; resource-based; transaction costs
How Does Industry Context Influence Firm Performance? Resources vs. Rivalry 
 McEvily, Susan K. U. of Pittsburgh smcevily@katz.business.pitt.edu (412)-648-1707 
 Roy, Raja  U. of Pittsburgh rajaroy@mail.business.pitt.edu (412)-648-1670 
 Industry membership accounts for about one fifth of the variation in firm profits. Extant theory suggests that these effects correspond to differences in industry structure that affect rivalry; yet, empirical support for this view is limited. In this paper, we present the preliminary results of a study that examines how industry resources affect the level, dispersion, and persistence of firm profits.
 Keywords: resource-based theory,; industry structure,; firm performance
Beyond Equilibrium: Towards a Process Theory of Competitive Advantage 
 Mahnke, Volker  Copenhagen Business School volker@cbs.dk 0045-3815-2566 
 Foss, Nicolai  Copenhagen Business School njf.ivs@mail.cbs.dk 0045-3815-2566 
 We argue that strategy fundamentally concerns disequilibrium phenomena, such as discovery, innovation, resource-combination, imagination - in short, entrepreneurship. Therefore, the understanding of strategizing is likely to be led astray by drawing too heavily on equilibrium theories. Arguably, the three dominant economic approaches to strategy - the Porter industry analysis approach, the new industrial organization, and the resource-based approach - are characterized precisely by their strong reliance on equilibrium methodology. We suggest that a dynamic market process approach combined with cognitive strategy process research may constitute a platform for aligning strategy process and content research with market process theory. Together, these may help rethinking competitive advantage based on an integrated theory of strategy.
 Keywords: competitive advantage; disequilibrium
Are Baseball Free Agents a Source of Competitive Advantage? 
 Poppo, Laura  Virginia Polytechnic Institute and State U. lpoppo@vt.edu (540) 231-4553 
 Weigelt, Keith  U. of Pennsylvania weigelt@management.wharton.upenn.edu (215)-898-6369 
  This paper examines a relatively untested premise of the resource-based view of the firm: managers can exploit imperfect factor markets to create a competitive advantage. For example, Barney (1986) discusses how uncertainty about a factor’s true value may cause short-term inefficiencies. We test several theoretical implications in the factor market for free agent baseball players from 1985 to1992. We find that: 1) owners generate a return from free agent acquisition, which suggests the factor market is imperfect; 2) owners generate a slightly lower return from higher-paid free agents, suggesting these free agents use monopoly power to increase salary levels; and, 3) owners can not predict with certainty the future performance, and hence value, of free agents. These results suggest two strategies owners may use to generate returns: consistent with the resource base view, the strategic use of asymmetric information, and from the market view, the exercise of monoposony power. We also examine strategies owners may use to exploit market inefficiencies due to incomplete information, and comment on the difficulties of examining empirically resource-based view propositions.
 Keywords: resource-based view,; competitive advantage,; baseball
The Role of Non-Core Resources in Competitive Advantage 
 Eckhardt, Jonathan T. U. of Maryland jonathan@wam.umd.edu (301) 405-2169 
 Smith, Ken G. U. of Maryland Kgsmith@rhsmith.umd.edu 301-405-2250 
 A primary focus of strategy research has been the identification of key core resources that lead to sustained competitive advantage. However, the relationship between non-core resources and competitive advantage has been largely ignored. In this paper we demonstrate the importance of non-core resources in determining firm performance, and we discuss how strategies with a strict focus on the development of core resources may be problematic.
 Keywords: non-core; resources; competencies