Session Summary

Session Number:398
Session ID:S1113
Session Title:Alliances and Joint Ventures
Short Title:Alliances & JVs
Session Type:Division Paper
Hotel:Hyatt West
Floor:LL2
Room:Toronto
Time:Tuesday, August 10, 1999 10:30 AM - 11:50 AM

Sponsors

BPS  (Ming-Jer Chen)BPS99@wharton.upenn.edu (215) 898-0018 

General People

Chair Patterson, Paul W. U. of Wisconsin, Milwaukee barker@uwm.edu (414) 229-4235 
Discussant Oxley, Joanne  U. of Michigan joanne_oxley@ccmail.bus.umich.edu (313) 763-0599 

Submissions

Risk Attitude Differences, Factions, and Influence Behavior Within  
 Pearce, Robert J. State U. of West Georgia rpearce@westga.edu (770)-836-6472 
 This research looks inside the joint venture (JV) and explores the thesis that risk attitude differences between managers transferred from the different parents can have dysfunctional consequences for decision making and organizational performance. Data is gathered from seventy-five JV General Managers and the results indicate several significant linkages. First, dissimilar risk attitudes are highly associated with factionalism between the key managers from the different parent firms. Second, factionalism is a primary factor in driving influence behavior toward the increased use of power in an impersonal and manipulative way. Moreover, interdependence between the managers strengthens the effect of factionalism. In short, when the managers from the different parents have dissimilar attitudes toward risk, the nature of their relations degenerates into a cycle of attitudes and behaviors that are dysfunctional for both the development and effective execution of high quality decisions. The implications for JV performance are evident.
 Keywords: joint ventures; Influence behavior; decision making
Re-Examining the Diversity -Decision Quality Link: The Role of Member Interactions 
 Rau, Devaki  U. of Minnesota drau@csom.umn.edu (612)-625-2361 
 Although researchers have examined the diversity - decision quality link either directly, or by measuring certain intermediate process variables like trust, social cohesion, etc., the nature of this link still remains in question. Examining the actual interaction patterns of the members of a diverse group could very well clarify how diversity influences decision quality and thus resolve puzzling inconsistencies in the strategy literature on this topic. This paper uses transactive memory theory to develop a model linking diversity, decision quality, and group member interactions. The model examines interaction patterns in groups that develop transactive memory systems and proposes that two variables - the ability to recognize expertise, and the ability to share and accept expertise - moderate the diversity - decision quality link. The model also examines the role of the team leader in influencing decision quality and interaction patterns in diverse groups.
 Keywords: Diversity; Decision quality; Transactive memory
Trust, Control, and Risk in Strategic Alliances: An Integrated Framework 
 Das, T. K. Baruch College/City U. of New York TK_Das@baruch.cuny.edu (212)-802-6908 
 Teng, Bing-Sheng  George Washington U. teng@gwu.edu (202)-994-3736 
 Risk is endemic in strategic alliances. Hence, each partner firm needs to adequately reduce and manage this risk for effective performance in an alliance. In this article we examine trust and control as the two principal antecedents of risk and propose an integrated framework of trust, control, and risk in strategic alliances. First, we suggest that the three constructs are each comprised of certain key dimensions. Risk can be considered separately as relational risk and performance risk. The two dimensions of trust are identified as goodwill trust and competence trust, and control is differentiated in terms of the three modes of behavior control, output control, and social control. Second, we discuss the linkages between the different types of trust and control to the two kinds of risk in alliances. Third, we suggest several risk reduction approaches — minimizing relational risk through goodwill trust, behavior control, and social control, while minimizing performance risk through competence trust, output control, and social control. Fourth, we discuss a number of trust building techniques and control mechanisms to reduce risk in different types of strategic alliances. Finally, we develop propositions for empirical testing of the integrated framework and offer brief comments on future research directions and managerial implications.
 Keywords: Strategic alliances; Trust; Risk
Bounded Momentum and Stragetic Alliances 
 Park, Namgyoo K. New York U. npark@stern.nyu.edu 212-998-0412 
 This study examines how a firm's future strategic moves are affected by its past strategic moves and by those of other industry participants. Specifically, we examine how past alliances create a bounded momentum for the formation of future alliances. We review reasons why past alliances may encourage or discourage a firm from forming future alliances. We argue that past firm-level and industry-level alliances will encourage new alliances up to some point, and then discourage them. We also discuss the extent to which momentum is specific to the types of value-adding activities contained in past alliances. Thus, we seek to identify non-monotonic and type-specific bounds on alliance momentum. Empirically, we examine the count and timing of alliances created by 32 international airlines over a thirteen-year period. After controlling for home-market demand, firm size and industry experience, we find the following effects. First, when a firm establishes alliance momentum for a particular type of value-adding activities, this momentum only affects future alliances for the same type of activities. Thus, at the firm level, marketing alliances beget marketing alliances while production-related alliances beget production-related alliances. Second, alliance momentum follows a non-monotonic pattern. As past alliances accumulate, the propensity to enter into further alliances first increases and then decreases. Third, there is some evidence that industry-wide alliances generate a non-monotonic momentum of their own, but not for all types of activities.
 Keywords: Strategic Momentum; Alliance Formation; Successive Alliances