Session Summary

Session Number:671
Session ID:S688
Session Title:Goal Setting, Goal Commitment, and Performance
Short Title:Goal setting
Session Type:Division Paper
Hotel:Hyatt West
Floor:LL2
Room:Atlanta
Time:Monday, August 09, 1999 12:20 PM - 2:10 PM

Sponsors

OB  (Robert Liden)bobliden@uic.edu (312) 996-4481 

General People

Chair Terborg, James  U. of Oregon jterborg@oregon.uoregon.edu 541/346-3354 
Discussant Zalesny, Mary D.  Battelle, Inc. zalesny@battelle.org 206/528-3275 

Submissions

Conscious Goal Setting Versus Subconscious Motives: Longitudinal and Concurrent Effects on the Performance of Entrepreneurial Firms 
 Tracy, Kay B. K. Tracy Associates gtracy@erols.com (703) 818-8038 
 Locke, Edwin A. U. of Maryland elocke@rhsmith.umd.edu 301-405-2238 
 Renard, Monika M. West Virginia U. mrenard@wvu.edu (304) 594-1299 
 Longitudinal and concurrent data from entrepreneur/owners of small printing firms were investigated to discover whether the conscious motive of Goal Setting, or the subconscious motives of Need for Achievement and Task Motivation were better predictors of firm performance. Entrepreneurs' goals were related to performance both concurrently and longitudinally. Neither entrepreneurs' Need for Achievement nor Task Motivation had a main effect on performance at either time. There were significant interactions between goals and the other proposed predictors on the growth performance, financial performance, and innovation performance of the firms. Results discuss contribution to our knowledge of motivation, and practical implications for success of entrepreneurs and entrepreneurial firms.
 Keywords: entrepreneur; motivation; longitudinal
The Relative Effect of Learning, Outcome, and Proximal Goals on a Complex Task 
 Seijts, Gerard H. U. of Manitoba seijtsgh@ms.umanitoba.ca (204) 474-9529 
 Latham, Gary P. U. of Toronto latham@mgmt.utoronto.ca (416) 978-4916 
 The effects of learning and outcome goals in conjunction with a proximal goal was investigated in a laboratory setting (n = 96). A "do your best" outcome goal led to higher performance than the assignment of a specific, difficult outcome goal. This effect was mediated through self-efficacy. However, the assignment of a specific, difficult learning goal led to higher performance than urging people to "do their best." Proximal goals in conjunction with a distal goal did not lead to higher performance than the setting of a distal goal alone. Participants' self-efficacy was positively and significantly related to performance; this effect was mediated through strategy development. Participants assigned a specific, difficult learning goal reported significantly stronger commitment to the goal than did participants assigned a specific, difficult outcome goal.
 Keywords: learning goals; outcome goals; proximal goals
The assessment of goal commitment: A measurement model meta-analysis 
 Klein, Howard J. Ohio State U. klein.12@osu.edu (614)-292-0719 
 Wesson, Michael J. Michigan State U. wessonmi@pilot.msu.edu (517)-353-9535 
 Hollenbeck, John R. Michigan State U. jrh@pilot.msu.edu 517-355-2413 
 DeShon, Richard P. Michigan State U. deshon@pilot.msu.edu (517)-353-4624 
 Goals are central to current treatments of work motivation and goal commitment is a critical construct in understanding the relationship between goals and task performance. Inconsistency in the measurement of goal commitment hindered early research in this area but the nine-item, self-report scale developed by Hollenbeck, Williams, and Klein (1989), and derivatives of that scale, have become the most commonly used measures of goal commitment. Despite this convergence, there remains some debate over the dimensionality of this measure, with three different groups of authors making three different assertions. As a result, researchers may be confused over what version, if any, of this scale should be used to assess goal commitment. The current study combines the results of 17 independent samples and 2918 subjects to provide a more conclusive assessment by combining meta-analytic and confirmatory factor analytic techniques. This effort reflects the first combined use of these techniques to test a measurement model and allowed for the creation of a data base 7 to 20 times larger then previously factor analyzed samples containing these scale items. Results clarified a number of debated issues that have arisen out of previous small sample factor analyses and revealed a five-item scale that is unidimensional and unaffected by goal origin or task complexity. It is recommended that this five-item scale be used in future research assessing goal commitment.
 Keywords: commitment; goal-setting; measurement
Another Paper on Goals, Self-Efficacy and Performance, But a Very Different Set of Findings 
 Vancouver, Jeffrey B. Ohio U. vancouve@oak.cats.ohiou.edu (740)-593-1071 
 Williams, Amy A. New York U. amy@psych.nyu.edu (212)-998-7690 
 Thompson, Charles M. Ohio U., Athens ct229589@oak.cats.ohiou.edu (740)-592-3708 
 The common interpretation of the positive correlation between self-efficacy, personal goals, and performance is questioned. Via self-efficacy theory (Bandura, 1977; 1986; 1997) it is predicted that the cross-sectional correlational results are likely a function of performance's positive influence on self-efficacy, and via control theory (Powers, 1973; 1991), it is predicted that self-efficacy negatively influences subsequent performance. These predictions were supported when a within-person analysis procedure was used to assess the direction of causality for the positive between-person correlational findings. In addition, personal goals were positively influenced by self-efficacy and performance, but negatively related to subsequent performance. Results are discussed in terms of the conditions likely to bring on the negative results reported here as opposed to the positive results commonly reported, and the implications regarding theory and study designs.
 Keywords: Self-Efficacy; Personal Goals; Control Theory
Mood and the Goal Setting-Performance Relationship 
 Davis, Mark A.  U. of North Texas davism@unt.edu (940) - 369 - 7031 
 Kirby, Susan L. Texas Tech U. slkirby@hotmail.com 956-381-2987 
 Little, Bryan D. U. of Kentucky bdlitt0@pop.uky.edu (606) - 257-2962 
 Fletcher, Donna E. Texas Tech U. cwrdf@ttacs.ttu.edu 806-742-3711 
 On the basis of empirical studies demonstrating mood-congruent judgments, George and Brief (1996) propose that positive mood states foster higher performance standards (i.e., goal setting) than do negative mood states. However, research on minimal goal setting suggests the opposite pattern may emerge. That is, negative affective states may reduce judgements of prospective performance, which in turn motivate individuals to set higher minimum performance standards. We test these competing predictions in separate experiments using two different cognitive tasks. Consistent with the George and Brief perspective, data from the first experiment indicate that positive mood subjects set higher performance goals than negative mood subjects do. However, the potency of mood effects on the selection of goal level was not great enough to produce the performance increments that typically occur with differences in goal difficulty. In addition, we failed to replicate the mood effects on performance goals in a second experiment using a distinctly different cognitive task, although affective state did have some impact on task performance. The role of ambiguity in accentuating affective influences on performance goal judgments and the complex relations among task behavior, experienced affect, and motivational processes are discussed. Key words: mood, goals, performance
 Keywords: mood; goals; performance