Session Summary

Session Number:781
Session ID:S410
Session Title: Images of the Public Sector
Short Title:Images of the Public Sector
Session Type:Division Paper
Hotel:Swiss
Floor:3
Room:Vevey
Time:Monday, August 09, 1999 9:00 AM - 10:20 AM

Sponsors

PNS  (Mary Tschirhart)mtschirh@indiana.edu (812) 855-4944 

General People

Discussant Ospina, Sonia  New York U. sonia.ospina@nyu.edu (212) 998-7478 
Chair Napoli, Lisa Marie Indiana U., Bloomington lnapoli@indiana.edu (812)-855-1618 

Submissions

Public and Private Service at Loggerheads: Modeling Credibility Gaps in the Expectations of Customers 
 Vuori, Jari  Georgia Institute of Technology jy36@prism.gatech.edu 404-894-0454 
 Kingsley, Gordon  Georgia Institute of Technology gordon.kingsley@pubpolicy.gatech.edu 404-894-0454 
 Research comparing public and private organizations rarely focus upon the cultural myths, rhetoric and values that shape public opinion. We introduce a conceptual model for understanding credibility gaps in citizen expectations of public and private service quality. A constructionist paradigm is used in developing the model that specifically explores the relationship between myths, values, customer expectations, customer experiences and credibility gaps in different policy domains. The model suggests that credibility gaps are quite fluid across policy domains and continuously in the making in the minds of citizens. The model also suggests that where public services are valued less than their than their private counterparts it is because they contradict basic values, myths and images of western culture: privacy, ownership, intimacy. Within such policy domains individuals are likely to think of private services as being better than public services even if a technical evaluation of service quality finds no evidence of superiority.
 Keywords: Public-Private Comparisons; Credibility Gap; Customer Expectations
Public Administration or Public Management? Organizational Culture in the Public Sector 
 Bradley, Lisa Marie Queensland U. of Technology lm.bradley@qut.edu.au 61 7 3864 1248 
 Parker, Rachel Louise Queensland U. of Technology r.parker@qut.edu.au 61 7 3864 2522 
 Public choice and management theory have contributed to the development of a model of new public management, which would suggest that public sector organizations would have shifted away from traditional models of public administration. A range of theoretical perspectives of effective management, derived from the experience of private sector organisations, have influenced this model for change. The current research therefore hypothesizes that the nature of organizational culture in the public sector will be aligned with the theoretical prescription of ideal public sector culture. The competing values perspective on organizational culture is utilized to examine public sector culture. Managers’ perceptions of the current culture, as well as their perceptions of the ideal culture were measured. A mail-out survey was conducted of public sector managers in the Queensland (a state of Australia) Public Service. Responses to a competing values culture inventory were received from 191 managers. Results indicated that a reliance on the internal process model persists, while managers had a desire for the alternative cultural models. Results are discussed in relation to the model of new public management.
 Keywords: public management; organizational culture
The Role of Public Sector Image and Personal Characteristics in Determining Tendency to Work in the Public Sector  
 Cohen, Aaron  U. of Haifa acohen@poli.haifa.ac.il (972) 48240019 
 Zalmanovitch, Yair  U. of Haifa RSPC753@UVM.HAIFA.AC.IL (972) 48249098 
 Davidesko, Hani  U. of Haifa RSPC972@UVM.HAIFA.AC.IL (972) 48240019 
 Very little research has examined tendency to work in the public sector. This study of Israeli students in their last year before graduation examined three research questions on this issue. First, what are the determinants of public sector image; second, what are the determinants of the tendency to work in the public sector; third, do the determinants of tendency to work in the public sector relate to it directly, or indirectly through the mediating effect of the public sector image. The research model consisted of three groups of independent variables: demographic variables, background and experience variables, and personal-psychological variables. Questionnaires were distributed by mail to 1640 students. 660 usable questionnaires were returned, a response rate of 40%. The findings showed that tendency to work in the public sector and public sector image were related, and that image of the public sector mediated the relationship between the proposed determinants and tendency to work in the public sector. The findings showed that the issues examined here offer a promising and challenging future research area.
 Keywords: public sector image; public sector; tendency to work