Session Summary

Session Number:816
Session ID:S405
Session Title:Empirical Assessments of Corporate Social Performance and Stakeholder Theory
Short Title:Empirical CSP/Stakeholders
Session Type:Division Paper
Hotel:Swiss
Floor:LL3
Room:Gball 2
Time:Monday, August 09, 1999 10:40 AM - 12:00 PM

Sponsors

SIM  (Dawn Elm)drelm@stthomas.edu (612) 962-4265 

General People

Chair Mallott, Mary J. U. of Hawaii, West Oahu MALLOTT@Hawaii.edu  
Discussant Windsor, Duane  Rice U. odw@rice.edu (713)-285-5372 
Discussant Dean, Kathy Lund Saint Louis U. lunddd@SLU.EDU 314-977-3561 

Submissions

Corporate Social Performance And Firm Risk: A Meta-Analytic Review 
 Orlitzky, Marc  Australian Graduate School of Management marco@agsm.edu.au 011612-9931-9437 
 Benjamin, John D. American U. jbenj@american.edu (202) 885-1892 
 The relationship between corporate social performance (CSP) and firm (market and accounting) risk is reviewed in a meta-analysis of prior empirical published studies (total k = 60 correlation coefficients; total N = 6,186 observations). This quantitative research integration investigates (1) the sign and magnitude of the empirical relationship, (2) the temporal, and thus likely causal, order, and (3) the presence of operationalization of each construct as a moderator. Overall, the meta-analysis suggests that the higher a firm's corporate social performance, the lower its risk (corrected meta-analytic r [rho] = -.21). The negative "true-score" correlation rho between prior CSP and subsequent risk is about two times larger than rho between prior risk and subsequent CSP. Measurement (operationalization) of each construct acts as a moderator, with total market risk showing the largest negative correlation (rho = -.57) among risk measurement subcategories and CSP reputation ratings showing the largest negative correlation (rho = -.32) among CSP measurement subcategories.
 Keywords: Corporate social performance; firm risk; meta-analysis
Managerial Opportunism and Firm Performance: An Empirical Test of Instrumental Stakeholder Theory 
 Berman, Shawn L. Boston U. shberman@bu.edu (617)-353-4656 
 This study links the work in corporate social performance (CSP), stakeholder theory, and managerial compensation. These perspectives are used to examine the relationship between chief executive compensation levels and firm performance, defined across three stakeholder groups, to test hypotheses from instrumental stakeholder theory, as developed by Jones (1995). Using a sample from the wood products industry (SIC codes 24 and 26), data are collected concerning employees, shareholders, and the natural environment. Data Envelopment Analysis (DEA), a linear programming technique that allows for a single measure of firm activity to be generated from multiple input and output variables, is used to estimate a performance rating for each firm, based on these three stakeholder groups. Regression analysis is then employed to study the relationship between chief executive pay and firm performance. As predicted by instrumental stakeholder theory, there is a negative relationship between performance and firms which reward their CEOs with extraordinarily high compensation packages, relative to the industry average and adjusted for firm size. Implications of the findings and areas for future research are also discussed.
 Keywords: Stakeholder theory; Corporate social performance; CEO compensation
The Influence of Diversity and Stakeholder Role on Corporate Social Orientation 
 Smith, Wanda J. Virginia Polytechnic Institute and State U. wjsmith@vt.edu (540)-231-6105 
 Wokutch, Richard E. Virginia Polytechnic Institute and State U. wokutch@vt.edu (540)-231-5084 
 Dennis, Bryan S. Virginia Polytechnic Institute and State U. bdennis@vt.edu (540)-231-4024 
 This paper examines the influence of diversity characteristics and stakeholder role on how individuals perceive corporate social responsibility. Using Aupperle’s notion of corporate social orientation (1984) that is based on Carroll’s (1979) model of economic, legal, ethical, and discretionary responsibilities, we examined how diversity characteristics and stakeholder role affect the relative degree of emphasis placed on these four categories of social responsibility. A survey was conducted of graduate and undergraduate students at 5 colleges/universities in the United States. Using MANOVA and univariate ANOVA, we found that individuals in the role of employee rate economic responsibilities highest, whereas individuals in the role of customer rate legal responsibilities highest. Also confirmed were hypotheses that females in the customer context rate ethical responsibilities more important than males in the customer context and that in the employee context Blacks rate discretionary responsibilities higher than Whites. These findings are important in that they show corporate social responsibility is a contingent phenomenon, likely to be influenced by various characteristics of the observer as well as by the perspective from which the observation takes place. The specific findings regarding the influence of diversity characteristics on corporate social orientation are also important because of the increasing prominence of women and of people of color in the US workforce.
 Keywords: Corp Social Responsibility; Business Ethics; Diversity