| Session Number: | 705 |
| Session ID: | S390 |
| Session Title: | Change and Development: McDonald's Launch of "Made For You" System |
| Short Title: | McDonald's 'Made for You' |
| Session Type: | Theme Session |
| Hotel: | Hyatt West |
| Floor: | LL1 |
| Room: | Goldcoast |
| Time: | Tuesday, August 10, 1999 10:30 AM - 11:50 AM |
| OM (Robert Klassen) | rklassen@ivey.uwo.ca | (519) 661-3336 |
| Chair | Boyer, Kenneth K. | DePaul U. | kboyer@wppost.depaul.edu | (312) 362-8113 | |
| Distinguished Speaker | Crump-Caine, Lynn | McDonald's Corporation, Group Vice-President of Operations | |||
| Discussant | Ward, Peter T. | Ohio State U. | ward.1@osu.edu | (614)-292-5294 |