Session Summary

Session Number:284
Session ID:S131
Session Title:Up or Down the Up Escalator: Escalating Commitment in Individuals and Groups
Short Title:Escalation of Commitment
Session Type:Shared Interest Track Paper
Hotel:Hyatt East
Floor:LL2
Room:GndBall D(N)
Time:Monday, August 09, 1999 4:10 PM - 5:30 PM

Sponsors

MOC  (Kathleen Sutcliffe)ksutclif@umich.edu (734) 764-2312 
OB  (Robert Liden)bobliden@uic.edu (312) 996-4481 
OCIS  (JoAnne Yates)jyates@mit.edu (617) 253-7157 

General People

Facilitator Keil, Mark  Georgia State U. mkeil@gsu.edu (404)-651-3830 

Submissions

Sensemaking the Everest Disaster: Escalating Commitment in Groups 
 Kayes, Damian Christopher Case Western Reserve U. dck4@exchange.som.cwru.edu (216)-371-6047 
 The 1996 Mt. Everest climbing disaster is analyzed to illustrate escalating commitment in groups. Five sensemaking processes are posed to fuel escalating commitments: committing early, fantasizing success, limiting alternatives, goal theodicy, and relying on leaders. Analysis is generalized to the literature on groups and sensemaking. Abating earlier commitments in groups is suggested to stem from a groups ability to resolve these competing commitments using four processes: sanctioning multiple committments, learning from experience, alternating sensemaking, and reciprocally coupled leadership. Events point to shifting emphasis in group research in four areas: from assumptions of psycho-emotional cohesion to social-cognitive committing, from research on context and structures to processes and sensemaking, from variance theories of learning to experiential processes theories, and from disaster analysis as authoritative discourse to informal sensemaking.It is concluded that groups which commit to various kinds of sensemaking are more likely to abate escalting commitments and that future climbing groups might balance commitments of getting to the top of a mountain with commitments to getting back down.
 Keywords: groups; sensemaking; Everest
The Self-Fulfilling Prophecy And Escalating Commitment: Fuel For The Waco Fire 
 Edwards, John C. Southern Illinois U., Carbondale jce109@siu.edu (618) 453-3307 
 Researchers examining the causes of organizational decline have identified global competition, shifting consumer demand, and mergers as macro variables that cause organizational decline. More recently, the micro phenomena of self-fulfilling prophecy and escalating commitment were forwarded as causes of organizational decline. Varying degrees of three variables, perceived behavioral control, risk-taking propensity, and cognitive categorization are posited as determining the likelihood of a self-fulfilling prophecy or escalating commitment being enacted. In this paper, I extend the work on self-fulfilling prophecy and escalating commitment as cognitive phenomena that can cause organizational crisis and initiate organizational decline. A detailed description of the FBI standoff with the Branch Dividians at Waco, Texas provides a unique setting in which to examine the phenomena of self-fulfilling prophecy and escalating commitment. Based on a detailed description, an analysis of the cognitive processes during the Waco standoff reveals that both self-fulfilling prophecy and escalating commitment combined to cause a declining situation. The analysis further suggests that variances in perceived behavioral control, risk-taking propensity, and cognitive categorization altered the likelihood of a self-fulfilling prophecy or an escalating commitment being enacted by decision makers. The paper concludes with a discussion of the implications for academic researchers and organizational managers.
 Keywords: Self-Fulfilling Prophecy; Escalating Commitment; Organizational Crisis
John Henry Versus the Locomotive: Do Individuals Treat Other Individuals Different Than They Do Objects Within an Escalation of Commitment Scenario? 
 Moon, Henry  Michigan State U. moonhenr@pilot.msu.edu (517)-353-6428 
 This is the first known study to directly address potential differences in how decision-makers might treat individuals differently than they do objects within an escalation of commitment scenario. Students (N=391) were asked to evaluate random escalation of commitment scenarios half of which contained an evaluation of an individual and the other half of which contained an evaluation of a computer software package. The person/object scenarios were worded as similarly as possible. Although person/object main effects were not supported, support was found for an attribution by person/object interaction. Here, decision-makers paid more attention to attributive causes for people than they did for objects. There was also partial support found for a previous success by person/object interaction whereby objects with previous successes were more commited to than were people with previous successes or people or objects with mediocre previous success. These results are discussed in terms of their relevance for past escalation of commitment research, future escalation of commitment research and managerial decision-making.
 Keywords: Commitment; Person/object; Decision-making
When the Going Gets Tough: How Escalating Commitment Can Help Innovations to Succeed  
 Gallivan, Mike John Georgia State U. MGallivan@gsu.edu 404 651-3773 
 This paper explores the issue of learning from near-failures that occur during innovation adoption. While the IS literature has repeatedly shown that escalating commitment to technology projects is a recipe for disaster, the process reengineering, change management, and innovation diffusion literatures have remained silent on this issue. To date, little theoretical or anecdotal evidence suggests when escalating commitment to an innovation may be necessary - either due to the nature of the innovation, or to particular organizational hurdles that may thwart it. The merits of the argument from the technology literature - that managers should de-escalate commitment when near-failures occur during adoption - is re-examined in light of evidence from a field study where escalating commitment was precisely the required solution when implementing an administrative innovation. Theory on managerial cognition and sense-making (Weick, 1988) is integrated with the escalation of commitment theory base (Staw, 1981; Brockner, 1992; Keil, 1996) to develop a contingency theory for understanding when escalating commitment may be necessary, given certain features of the innovation or the organization.
 Keywords: Change Management; Escalation of Commitment; Innovation Adoption